Migros plans to reduce prices on 1,000 everyday products by 2025, investing half a billion francs through savings and selling loss-making divisions. Experts express concerns over this low-price strategy, arguing it risks Migros' brand identity and could lead to unnecessary competition with discounters like Aldi and Lidl.
Migros plans significant price cuts to compete with Aldi and Lidl, aiming to retain customers and reduce their migration to discounters. However, concerns arise regarding the impact on farmers' incomes, as lower prices may pressure suppliers, potentially leading to a negative price spiral in agriculture. Economists express skepticism about the sustainability of Migros' strategy amidst fierce competition.
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